The Fiat Group has called a halt to Chrysler sales with the intention of the American brand exiting the UK market by 2017, according to Auto Express.
Declining sales, coupled with ever tighter CO2 regulations which do not match the product portfolio, are said to be the chief reasons for the withdrawal.
Last year, Chrysler’s sales were down 21% with the brand registering 1,982 units. Of those, around 500 were to fleets. There are an estimated 2,000 Chryslers currently on company fleets.
Chrysler has done plenty to market the brand in the UK in the past with a £10million advertising campaign in 2012. However, more recently, parent company Fiat Chrysler Automobiles UK has turned its attention to Jeep.
It began promoting Jeep as a separate entity over the past 24 months after years of trading from Chrysler Jeep dealerships.