Thrifty has opened a retail reservations centre to reduce the burden on its branch staff from taking incoming calls, allowing them to focus on corporate customers.
“By removing thousands of telephone calls from our locations and redirecting them to a central point manned by specialists in leisure rental, we free up our operational team to do what they are great at – renting cars and focussing on our core customer base – the corporate sector,” said Linda Malliff, service director at Thrifty Car and Van Rental.
“We continually review and monitor our service delivery to the corporate market in order to maintain, or indeed find ways to improve, our offering to this market.
“We have already seen vast improvement in general efficiency at many of our locations due to taking this one simple step,” she added.
Caroline Gallagher, sales director at Thrifty Car and Van Rental added: “The corporate market has fundamental requirements; delivery of the right car to the right place at the right time and relieving our branch network from the continual pressure of answering thousands of daily telephone calls allows them to focus on our core market by improving time management and vehicle movement logistics which in turn has a positive effect on service delivery.”