Hatfields Group, one of the oldest Jaguar dealerships in the world, has chosen the Aston Barclay Group to shape its new remarketing strategy.
The family owned business - which owns five Jaguar, four Land Rover and one Volvo dealership - based in the north of England will be selling 3,000 part exchanges annually, through Aston Barclay Prees Heath, in a dedicated slot during its Thursday evening sale.
“We are experiencing some excellent sales growth with all three brands that we represent and it was time to modernise our remarketing strategy to accommodate the increased number of part exchanges we have been taking in,” explained Hatfields Group used car manager Paul Turner.
“We met with all the key remarketing suppliers in the market and felt that Aston Barclay’s independent status and strong customer service ethics fitted in well with our family business values. We felt that Aston Barclay offered a different experience,” he added.