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Brake reveals theme for UK Road Safety Week 2018

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Brake has announced the theme for the UK Road Safety Week 2018 as Bike Smart, to focus on the safety of those on two wheels.

The Road Safety Week, taking place between November 19-25, seeks to raise awareness over road safety, acting as the driver for positive change on roads.

With the number of cyclists in the UK increasing, Brake highlights that those on two wheels are among the most vulnerable road users.

Brake’s director of campaigns, Joshua Harris, said: “The numbers of those travelling on two wheels is ever-increasing and yet bike riders remain incredibly vulnerable to death and injury; that is why this year our theme is Bike Smart. 

“Small changes can help save countless lives on our roads and now is the time for us to act to improve bike safety in the UK.”

Brake’s week-long campaign will focus on:

  • Cyclists and motorcyclists being Bike Smart through safe riding behaviours, appropriate training, clothing and equipment
  • Drivers being Bike Smart by looking out for those on two wheels, driving safely and utilising the latest life-saving technologies in their vehicles
  • Policy makers being Bike Smart by implementing a safe systems approach and designing segregated spaces for cyclists
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