Fleet News

Seat to launch new vehicle choice and sourcing product this year: Company Car In Action 2018

Peter McDonald

Seat spoke of the launch of a new product this year at Company Car In Action 2018 as it brought all its model range to the Fleet News event.

Peter McDonald (pictured), head of fleet and business sales, spoke to Fleet News.

Which models have been the most popular with fleets on your stand this year?

The Seat range has expanded significantly, and we took the whole range to Company Car In Action this year. Ibiza, Arona, Leon and Ateca all had a high level of demand on the stand.

What is your priority this year?

We were awarded the Most Improved Fleet Manufacturer at the Fleet News Awards, and it’s our intention to continue to progress.

We have a broad and desirable product range and fast-growing brand awareness. We want to continue improving our proposition and will be launching a new product offer this year to make it even easier for customers to choose and source the right vehicle.

What are your fleet sales expectations this year and longer term?

We are the fastest-growing manufacturer in Europe and the fastest-growing true fleet manufacturer in the UK.

We expect to continue to grow, and will be continuing to invest in our product and proposition to make ourselves even more relevant to customers.

We see petrol demand in the fleet market stabilising. Our petrol sales mix increased significantly last year, however it’s been static through 2018.

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