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Europcar Group unveils new flagship station highlighting its strategy for the new mobility market

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Europcar Group has launched its new mobility flagship station in Brussels. 

Designed as a unique and exclusive multimodal platform, the new station reflects the Group's ambition to become a global mobility solutions leader.

It also heralds the upcoming deployment throughout Europcar's network, to put the power of digital technology — combined with a flexible, innovative and highly customised service offering — at the heart of the customer experience.

In response to the ever-growing role of smartphones in the customer journey, the new mobility location is equipped with digital kiosks designed to give customers quick access to practical information, alongside personal support from dedicated Europcar personnel, thus saving the customer valuable time.

For the development of this next-generation station, the Europcar Group relied on the innovation capacity of its Europcar Lab to design solutions that can meet every mobility need, from rental to car-sharing, for daily and occasional requirements.  For instance, it is possible to book a traditional or electric vehicle, access a car-sharing solution with Ubeeqo, a Europcar Group subsidiary, or rent a Scooter with Scooty, a partner of Europcar in Belgium which provides access to electric scooters.

Fabrizio Ruggiero, Europcar Group's deputy CEO, Sales, Marketing, Customers & InterRent, said: "With our Brussels flagship, we are confirming our commitment to provide a world class experience, both in the customer journey and the range of mobility solutions offered. Our goal is to deploy on a mid-term basis the new station concept in strategic places such as airports, railway stations or big European cities in order to better respond to our customers’ needs."

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