Australian technology company Tritium is expanding into the UK market with its range of Veefil EV rapid chargers, and has signed its first UK distributor, Electric World Enterprises (EwE).
Paul Sernia, commercial director at Tritium, said: “We’ve been watching the UK market for some time and expect to see an increase in the sale of EVs in the near future as the next wave of models is launched.
"The UK is an ideal EV market, given its size, typical short driving distances and the Government’s interest in developing first-rate infrastructure.
"Our products also have some unique features such as their very small footprint which ideally suits the narrow roads of some UK towns and cities, and we see a lot of potential for us there.
“Culturally, Australia and the UK are very similar; Australian products are well received and it’s an easy country for us to conduct business in. It’s a good time for us to gain traction in this market, and offer customers our high-quality, high-performing product.
“There’s a lot of growth still to happen in the UK and we are entering the market at the right time for us.”
One of EwE’s key targets is the fleet sector. Mathew Collins, commercial director at EwE, said: “EwE is positioned to participate as the industry develops, evolves and introduces the next generation of disruptive technology to achieve mass adoption of EVs.
“International research shows that the conversion to use EVs by businesses is motivated by the considerable cost savings achieved by fleet managers and organisations when they convert to electric.
"We’ve already commenced initial discussions and negotiations with several key industry stakeholders.”