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Masternaut rebrands for connected future

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Masternaut has launched a new strategy to focus on software rather than hardware, as the fleet industry becomes increasingly data focused.

The company believes that the future of telematics is about transforming fleet operations by harnessing the power of data.

“Data and connectivity will transform fleets and telematics will be one of the industries driving the IoT shift. It is already one of the few sectors to show true ROI in this space.

“By 2020 we can confidently predict that every commercial vehicle on the road in Europe will be connected and we want to facilitate our customers in utilising this opportunity to improve their businesses,” said Dhruv Parekh, CEO of Masternaut.

The company’s view is that the IoT enables fleet operators to run more efficient fleets and to gain insights that can drive deeper operational improvements, resulting in significant cost savings, better customer experience and environmental performance.

“We have undergone a major restructure over the past three years, investing millions into product development, customer success, leadership teams and IT infrastructure to ensure they we are able to deliver best-in-class technologies, excellence in customer service and market-leading capabilities in harnessing the transformative power of data,” Parekh added.

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