Barking Riverside London has teamed up with Enterprise Car Club to provide on-site vehicles for local residents and businesses.
Located next to the River Thames in East London, Barking Riverside is one of the largest brownfield development projects in Europe and will include 10,800 new homes.
The Barking Riverside Car Club will benefit many residents and visitors who may not own or have access to a car.
Two Enterprise Car Club vehicles, a Vauxhall Adam and a Hyundai i10, will be based in dedicated on-street bays on the site from September, with plans to expand the programme in the future.
Each resident will receive a free one-year membership to the service as well as £50 worth of car club vehicle rentals, and for a limited time their day rate will be capped at £25 per day.
Barking Riverside’s land and programme director Paul Dunkin: “Enterprise Car Club will provide Barking Riverside residents with convenient and affordable access to vehicles.
The Barking Riverside Car Club will also play a part in providing a sustainable transport solution for the development and addressing local parking pressures.”
Enterprise Car Club’s managing director Dan Gursel: “Barking Riverside is a very significant opportunity for developing car club usage in the capital, as it’s a large location that will attract many new residents, businesses and visitors.
“Enterprise Car Club’s mission is to support people’s need for road transport as sustainably as possible, as and when they need it. This helps to reduce congestion and pressure on parking, and also supports the capital’s clean air agenda.”
Vehicles cost from £4.95 per hour to rent, including petrol and insurance, and from £39.95 per day for members needing a vehicle for more than eight hours.
In addition to the vehicles located at Barking Riverside, members can immediately access the wider Enterprise Car Club network of 1,100 on street vehicles located in 30 major towns and cities across the UK.
Many of these vehicles are based at mainline stations and other transport hubs, helping to create a more convenient and joined-up service.