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Crash map reveals Britain’s 'riskiest' roads

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Motor insurer Ageas, using analysis from the Road Safety Foundation (RSF), has revealed Britain’s 'riskiest' roads in a new interactive map.

The online 2018 Road Crash Map together with a report – ‘Getting Back on Track’ – made by Ageas and the Road Safety Foundation calls for the Government to immediately invest £75 million and a further £75m annually for five years thereafter, to improve the riskiest roads.

Ageas Insurance’s chief executive Andy Watson said: “It’s unacceptable that road crashes continue to cost lives.

"It’s also shocking that they cost society £35 billion each year – that’s nearly 2% of GDP and more than we spend on primary education and GP services combined."

It is estimated that the investment of £450m could prevent as many as 5,600 deaths or serious injuries over the next two decades with prevention value of around £2 billion.

 “We deal with the devastating aftermaths of serious road crashes every day,” said Watson.

“That’s why we’re calling for this investment. Infrastructure safety means much more than just filling in potholes.

"A reduction in crashes won’t just save lives – it’ll significantly benefit the economy. Fewer crashes mean fewer insurance claims – and saving an annual of £23.2m that we can pass onto our policy holders.” 

The ‘persistently higher risk’ roads across Britain:


Road no.

From - to description




Between the junction with the A28 in Margate and the junction with the A255 near Ramsgate

South East



Between junction 12 of the M11 and the junction with the A1134 and Newmarket Road

East of England



Between the junction with Bedford Road and the junction with the A45

East Midlands



Between the junction with the A2100 and the junction with the A259 at Hastings

South East



Between the junction with the A554 and the junction with the A553

North West



Between the junction with the A14 and the junction with St Helens Street and Woodbridge Road

East of England



Between Whitehawk / Black Rock and the junction with the A26

South East



Between the junction with the A589 in Lancaster and junction 33 of the M6

North West



Between junction 10 of the M27 and the Delme Roundabout, and between the Quay Street Roundabout and the ferry terminal at Gosport

South East



Between the junction with the A55 and the junction on the one-way system in Rhyl





Progress on reducing road deaths has stagnated since 2011, with 1,793 people killed on Britain’s roads in 2017, the highest number since 2011. 

The 40 ‘persistently higher risk’ roads identified in the Map had an average of at least one fatal or serious crash per mile along their length in the three-year survey period (2014-16). 

A single investment of £75 million investment on these roads  would prevent an estimated 1,100 fatal and serious injuries over the next two decade.

 The risk of fatal and serious road crashes is highest in the South East (26 fatal and serious crashes per billion vehicle kilometres), which is also home to the persistently highest risk road, between Margate and Ramsgate.

The risk is lowest in the West Midlands and the most improved road is the A161 in Yorkshire, which has seen a decrease in fatal and serious crashes from 13 (in 2011-13) to one (in 2014-16) due in part to the re-routing of the road, engagement with motorcyclist groups and traditional lining and signing improvements.

Road Safety Foundation’s executive director Suzy Charman said: “The reality is that progress to reduce the rate of death and serious injury on our roads has flatlined since 2010. 

"The Safer Roads Fund has allowed the road safety community to demonstrate that investing in road safety engineering treatments really does have life-saving potential, and also stacks up as an investment when compared to other transport initiatives.

“If we’re to achieve the shared international goal of zero road deaths by 2050, we need to tackle road casualty reduction with purpose and determination.

"Continuation of the Safer Roads Fund would be one critical way of achieving that goal. Road deaths are preventable and we must get back on track.”


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