With responsibility for some 70% of all new vehicles on UK roads and a laser-sharp focus on future mobility, The AA is uniquely placed among fleet suppliers to deliver a business-to-business-to-consumer offering.
A company that prides itself on refusing to rest on its laurels, The AA has contracts in place with nearly two-thirds of the companies in the Fleet News FN50 list. It has recently partnered with BP in the area of fuel discounting and Chargemaster to meet servicing needs of electric vehicle users.
It appointed two people in the in the past year with significant fleet and manufacturer experience, a move that underlines its strategic approach to meeting and understanding the needs of fleet customers.
A spokesperson for The AA said: “When so many of the UK’s leading fleet companies put their trust in The AA to look after their vehicles, it’s a clear demonstration of our prowess and ability to meet the needs of this sector.”
In keeping with its drive to assist fleet managers, the ‘drowsy drivers’ campaign was launched to encourage fleet operators to take a best practice approach to tired driving.
A combination of advice from an independent sleep expert and digital content saw the campaign receive national and B2B title coverage.
Environmental issues are “critical” for many of The AA’s customers, and in response to the clean air debate and alternative fuels it released a focused Operational Fleet Report.
The report and research gave a voice to industry frustrations and challenged the Government’s approach towards air quality improvements, with managers reporting their struggle to plan for a potentially fragmented clean air policy which differs from city to city.
Following these findings, The AA is developing a series of workshops to put fleet managers in touch with experts to help make the transition to cleaner and alternative fuels.
Finalists: ALD Automotive, FMG, Hitachi Capital Vehicle Solutions, Jaama, Reflex Vehicle Hire
Award sponsored by Hyundai Motor UK