A pilot programme launched in partnership with Drivvn has helped more than 1,000 Motability Operations customers make the transition to an electric vehicle (EV).
The trial uses an EV ‘suitability assessment tool’ to help guide customers considering making the switch, which is based on a range of factors, including mileage, and access to public and home charging.
Alongside providing drivers with guidance to decide whether an EV suits their needs, the tool offers a journey mapping functionality to aid users in understanding how their driving habits may impact switching to an electric car.
It also provides overviews of charging locations at frequently visited destinations to aid customers in feeling comfortable and informed should they make the move to an EV.
Jonathan Jenkins, head of innovation at Motability Operations, said: "We understand the potential transition to EVs can be a consuming process for our customers. We are here to help make this process as effortless as possible for them by providing them with streamlined information allowing them to make confident decisions.
“This latest pilot will help to guide Motability Scheme customers through the switch to electric and enable us to further ensure that we are helping them make informed decisions about their next vehicle choice."
Peter Brown, CEO of Drivvn, says that digital tools have a vital role in engaging and informing motorists on their EV choices.
“The team at Drivvn is using the latest technology and communications platforms to ensure that the right messages can be delivered at the right time to support buying decisions,” he added.
Two months since it was launched, the pilot has shown promising results, with more than 1,000 customers supported through their transition and more expected to participate, says Motability, with strong prospects for the pilot to be extended.
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Gareth has more than 20 years’ experience as a journalist having started his career in local newspapers in the 1990s. Prior to joining Fleet News in 2008, he worked in the public sector as a media advisor and is currently news editor at Fleet News.
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