Launched in partnership with Think Insurance, the policy “has been designed to add value to people and organisations choosing ultra-low emission vehicles and complements the start-up’s unique bundle of public charging, smart home charging, parking and green energy discounts specifically for electric drivers”.

Zoom says it intends to capitalise on the growth in the EV market by providing key services that make transitioning to an EV easier and more cost effective for businesses and individuals.

Benefits include preferential rates on smart home charging units and green energy tariffs, free access to one of Europe’s largest EV charging networks and reduced rates on parking nationwide. Zoom is also planning to launch a car sharing app and is currently running pilots with councils and businesses.

Behind the curve

Zoom Founder and CEO Greg Fairbotham said: “During our journey into electric mobility, we identified through speaking to people that insurance was behind the curve when it came to EVs, so we set about improving the customer experience and incentivising people to choose better vehicles through including real green benefits.

“Our ambition is to provide market leading EV services and be the leading car sharing platform in the UK that is specifically designed for plug-in vehicles. We want to help people and organisations do more with their idle EVs by being part of our Zoom community.

“A key part of our mission … is to help reduce carbon emissions and play a leading role in helping Greater Manchester, our home city, achieve its Clean Air Plan. We also want to go beyond this though, which is why ten per cent of Zoom’s profits are dedicated to projects that remove plastics from our oceans, another one of the key issues we all face in the world today.”

Support

Zoom approached GC Business Growth Hub, part of The Growth Company and part-funded by the European Regional Development Fund, looking for support to raise its profile.

As a new business in the green sector, Zoom was signed up to the Hub’s Low Carbon Network, a database of 400 sector-specific products and services, which connects members with new business opportunities.

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