Fleet News

Fleet News Awards 2017: Most Improved Fleet Manufacturer of the Year - Fiat Chrysler Automobiles UK

KeeResources chief executive officer Denis Keenan (left) presents the Fleet Manufacturer of the Year award to head of Audi UK Fleet James DouglasThe FCA Group has scooped the title of Most Improved Fleet Manufacturer at this year’s Fleet News Awards after changes to its product line-up and fleet team.

Driven by an ambition to strengthen its fleet offering, FCA Group overhauled the structure of its UK fleet team. A number of key appointments created expert teams focussed on specific areas, including a revised corporate and contract hire team. It has more than doubled in size and now incorporates commercial vehicles and has appointed a dedicated total cost of ownership (TCO) specialist.

There was also an expansion of the dedicated fleet and contract hire team at FCA Financial Services, where a greater focus on fleet has led to improved fleet and financing arrangements.

In addition to the significant changes within its fleet team, the manufacturer’s desire to strengthen its fleet offering has also been reflected in its product line-up.

Business-focussed editions of the Alfa Romeo Giulia and Fiat Tipo, Technica and Elite respectively, have been available from launch. The models were developed in close partnership with leasing companies and residual value experts, who were given early sight of them on a special visit to the group’s design centre.

Appealing to both fleet operators and company car drivers, the manufacturer said the special editions gave FCA Group a more compelling fleet proposition by delivering improved specification levels, low CO2 emissions and P11D.

The changes have combined to contribute to a 53% increase in overall fleet sales and helped FCA Financial Services climb seven places to 24th in the FN50.

Picture caption: Fiat Chrysler Automotive fleet and remarketing director Francis Bleasdale is presented with the award by Thrifty Car & Van Rental fleet director Elliot Scott


  • Fiat Chrysler Automobiles UK
  • Honda UK
  • Renault (UK)
  • Škoda UK
  • Volvo Car UK

Highly commended

  • Volvo Car UK

Judges’ comments

Fiat Chrysler is much more engaged with fleets, leasing companies and pricing guides and restructuring its business and making a number of key appointments. It has also launched fleet-specific models and taken numerous actions to reduce costs for fleets, particularly on SMR.

Award winner video


Pictures from the 2017 Fleet News Awards Gallery

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