Fiat Chrysler Automobiles (FCA Group) has launched a dedicated online auction platform to sell end-of-contract vehicles from its Leasys and FCA Bank businesses.
The web-based service, called Clickar, will be used to remarket ex-fleet and lease stock directly to motor traders, with no additional costs.
Sebastiano Fedrigo, Leasys managing director, said: “Clickar is unique in the UK market and it marks the first step towards further cooperation between Leasys and the FCA retailer network.
“With further products confirmed for introduction in 2021, we hope this relationship will continue to strengthen so we can support retailers with our innovative solutions.”
The brand plans to list all its used stock through the new channel and expects a conversion rate of at least 50%.
Leasys currently has a three-year remarketing contract with Manheim that runs until 2021 and said it will continue to use more traditional remarketing services, in addition to Clickar.
Clickar first launched in Italy, providing both private individuals and businesses with access to Leasys and FCA Bank vehicles via its online platform. The Clickar brand crossed its national borders in September 2020, when it began operations in Spain. It will expand into the remaining European markets in which Leasys currently operates (France, Belgium, Netherlands and Poland) during 2021.
The first Clickar auction is set to take place at 10:30 on November 26, 2020.