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Pre-registrations reflect new car market problems

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Difficulties faced by manufacturers in the new car market have led to an increase in vehicles being pre-registered, the remarketing industry has been told.

Members of the Vehicle Remarketing Association (VRA) were told at July’s meeting that that late-month registration activity was increasing by speakers Mike Jones, chair of ASE Global, and Rupert Pontin, insight director at Cazana.

Jones said: “There is little question that pre-regs are back. Over the last few years, that kind of activity had declined in a fairly dramatic fashion, especially with the shortages of some models that followed WLTP.

“However, that has changed. There is now a lot of registration activity going on towards the end of each month. It’s yet another sign of the difficulties surrounding the new car market.”

Pontin added that pre-registrations were an “indication of production overcapacity and disorderly marketing”. “Both factors that have become part of the new car market in the last year or so. It is not surprising to see their return at this point,” he said.

He believes the problem could get worse towards the end of the year as manufacturers look to dispose of non-RDE2 cars. New models must be compliant from January 2020 and all cars from January 2021.

“While there is still a little time before RDE2 becomes compulsory across the board, models meeting the standard are going to start appearing in larger numbers quite soon and manufacturers will want to move on the old stock,” he explained.

“Simply because of the new car sales fall over the last 18 months or so, coupled with stockpiling because of Brexit, there is a lot of unsold metal around. The temptation to pre-register is very high and perhaps irresistible."

Sam Watkins, chair at the VRA, said that the return of pre-registrations were understandable. “Pre-registering is a safety valve for a new car sector that is suffering from a combination of negative factors, from Brexit through to the decline of diesel,” she said.

“However, it does bring a degree of uncertainty to the used sector, especially surrounding nearly-new residual values. We expect it to be a subject that grows in importance for our members into 2020.”

The VRA was established in 2010 by senior executives from companies involved in all aspects of remarketing used cars which between them handle, sell, inspect, transport or manage more than 1.5 million used vehicles every year.

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  • Mr.Bean - 18/07/2019 09:17

    Another good example is the Jaguar I-Pace. You would expect everyone would be racing to get one, but too many have been built and no houses been house for. There is a large amount of them not being sold and dealer stuck with stock. This isn't your normal over supply but maybe the product and its high asking price.

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