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Ford uses vehicle data to improve road safety

Road traffic accident

A Ford connected vehicle trial has been employing big data with on-site observations to discover where and why accidents occur.

The two-year study shows how connected vehicles and advanced analytics can help make travelling in cities safer by making relatively simple improvements to roads and junctions.

Last year, Mobility experts from Ford’s City Insights team revealed how near-miss event data, identified by indicators such as sharp braking or hazard light usage, could – when correlated with historical accident data – be used to identify which stretches of road were most likely to experience a road safety incident in the future.

These hidden road safety hotspots may not have been identified by actual accident data until an accident occurs.

Jon Scott, project lead for City Insights at Ford Mobility Europe, said: “Using data to identify where safety incidents are most likely to occur is one thing – proving the concept works is another.

“We have now taken the innovative predictive road safety concept we introduced last year one step further by engaging with civil engineering experts to better understand the reasons behind safety incidents at these locations and make suggestions on how to address them.”

Ford has been working with UK-based traffic management company Traffic Watch UK to capture and analyse road-user activity from eight of the highest-ranking safety hot-spots. From this they were able to identify driver behaviours and road conditions which could be contributing to an increase in safety incidents at those locations.

These included: traffic signal jumping by drivers and cyclists; illegible road signs due to overgrown trees or incorrect orientation; poor road surface conditions, including sunken service covers; and narrow lanes creating conflict between road users.

“It is probably no coincidence that where Ford’s analysis identified harsh braking and steering, we also found evidence of traffic light offences and obscured road signs,” said Amanda Wickens, managing director of Traffic Watch UK.

“Without a doubt, there is a real opportunity for intelligent connected technology and vehicle data analysis to help reduce the occurrence of road incidents in the future.”

Ford is now in the process of sharing recommendations from the research, which could help address the road safety concerns at each of the incident hotspots, with the relevant local authorities.

Suggestions include the introduction of red-light cameras to deter signal jumping, cutting back vegetation to ensure road signage is clearly visible, double-height signage and signals, resurfacing carriageways and raising service covers, and revising junction layout to allow for appropriate lane widths.

In the future, connected vehicles and real-time analytics could mean that risks to road users’ safety – failed traffic signals, for example – could be identified and mitigated as they occur.

The safety impact of upcoming changes to the road network, for example roadworks, could also be better understood, with suggestions made in advance to identify and address potential road safety hot-spots as a result of the actions.

After an extensive study in London, which collected more than 500 million data points from one million recorded miles of driving, Ford is now working with other cities to identify further opportunities for data-driven insights.

City Insights is working with the cities of Valencia, Spain, and Cologne, Germany, to expand its understanding of different city types, incorporating further technologies.

“With Ford Mobility we are taking our expertise beyond vehicles and applying it to help solve broader issues in the urban transportation environment,” explained Sarah-Jayne Williams, director of Ford Mobility Europe.

“Our mission at Ford is to help people move safely and confidently – the City Insights programme is a great example of how we can do exactly that.”

For more about the project, click here to watch the video.

Click here for accident management best practice and procurement insight

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