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Alphabet recruits new team of field-based mobility consultants

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Alphabet has recruited a new team of field-based mobility consultants to provide fully integrated mobility.

Since the beginning of the year the company has been working to merge its daily rental and extended offerings. Alphabet’s head of mobility services, Nick Butler has recruited a new team of mobility consultants to work with the commercial teams.

This enables them to incorporate corporate car sharing with AlphaCity, access to the rental fleet, AlphaRent+ of over 1,300 vehicles and AlphaRent, the single day hire.

Nick Butler, head of mobility services, said: “We’ve transformed the way that Alphabet deliver our rental services to customers and we’ve instilled a mind-set across the whole business that rental is absolutely integral to our mobility offering. In the past rental was seen as a peripheral, add-on service rather than a core offering like leasing and fleet management. But there’s been a sea-change in the industry and among forward-thinking customers that rental is an absolutely fundamental piece of the mobility jigsaw.

“I think it reflects a wider market shift for businesses to outsource their rental requirements to expert providers and enable their employees to self-service and access services on demand. Which in turn means that businesses need less admin resource in-house and so can focus on their own core, value-adding activities.”

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  • steve - 02/06/2017 18:00

    Being a slight cynic I would suggest the promotion of Daily Rental (by any other definition) increases the return for the lease co'? No capital requirements and straight to the bottom line profit contribution. I'm reminded of the emperor's new clothes!!!

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