Lightfoot has appointed Tiffany Bale as relationships manager, marking a 100% headcount increase over the past 12 months.
The company has increased its headcount to in excess of 60. The rapid expansion has seen Lightfoot move its HQ to Innovation Valley near Chudleigh, Devon and has aligned its plan to triple staff numbers by the end of 2019.
Bale joins the company after three years at Global Media, where she was responsible for developing and implementing marketing solutions for clients across Exeter, East Devon, and Mid Devon.
Her expertise will be used to develop and manage sponsorships as well as significant long-term relationships with retailers and partners providing prizes for Lightfoot’s drivers.
She said: “The opportunity Lightfoot has to grow is quite phenomenal. The team here is exciting and energetic, and it’s heartening to know that you are part of a business that has the potential to transform the way people act - for the better.
"Doing it from the heart of Devon’s glorious countryside is the cherry on top.”
Lightfoot’s marketing director Tony Harbron said: “We are so excited to have Tiff on board at Lightfoot. She has outstanding commercial experience, really gets Lightfoot and completely believes in what we are doing here.
“We first worked with Tiff while she was at Global and we were incredibly impressed with her enthusiasm, conscientiousness and ability.
"Now we look forward to her building relationships and developing partnerships to enhance the Lightfoot offer and help us promote smooth driving to more and more drivers.”