Fleet News

Andrew Cope invests in AI firm Intuitive Learning

Andrew Cope

Fleet and leasing industry entrepreneur Andrew Cope has made a six-figure investment in a technology firm, which uses artificial intelligence (AI) to increase knowledge retention and improve skills for companies. 

The investment will enable Intuitive Learning to scale-up nationwide across product development and sales coverage. 

The Harrogate-based firm is led by Jonny Jerome, Mike Routledge and Evan Ritchie. Jerome and Routledge have built and sold technology companies before and Ritchie previously headed up IT teams for both Zenith Vehicles and FMG. 

Cope (pictured) said: “Jonny, Mike and Evan are veterans of the fleet industry who bring a keen eye to using the latest technology to solve business problems.

“The training and skills sector is ripe for disruption with large HR budgets often thrown at complex compliance issues with very little tracking around engagement and understanding.”

The company has launched its Cognito platform into the automotive sector and already counts large dealer groups and fleet operators amongst its customers. 

Jerome, commercial director at Intuitive Learning, said: “Andrew brings an unrivalled knowledge of the automotive sector and a keen understanding of the power of technology to transform a business. 

“People learn in different ways and live pressured lives that mean they often fail to complete or truly comprehend training delivered in the workplace. As a result, large sums are wasted on training without any true measurement of its impact, and companies suffer from poorly trained staff and are left open to critical compliance issues.”  

Cognito uses digital technology with AI that allows users to learn when and where they want on a device of their choice.

Users of Cognito, it says, see improvements in engagement and an average 38% higher knowledge attainment. 

The system can replace traditional learning management platforms or work in tandem with them to boost results. 


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