Europcar Mobility Group UK has appointed Clive Forsythe as its new UK sales and marketing director, following the promotion of former marketing director Jose Blanco as deputy general manager.
Blanco’s new role will see him work with the company’s low-cost business unit, while his former role will be filled by Forsythe, who previously held the position of head of corporate sales for the UK for eight years.
Europcar Mobility Group UK’s managing director Gary Smith said: “We are delighted to welcome Clive as a key member of the UK senior management team. His understanding of customer needs – regardless of whether the customer is a business or leisure traveller – puts him in a strong position to help us take each of our brands in the UK to the next level.”
Forsythe brings extensive experience in the vehicle rental and leasing marketplace to the new role, having worked for a number of businesses in the sector over the last two decades, including Masterlease, Arval and the financial services arm of BMW, Alphabet GB.
He has responsibility for building awareness of the wide range of multi-modal mobility solutions being developed by Europcar Mobility Group.
“The mobility needs of businesses and consumers have changed significantly over the last few years and it’s tremendously exciting to be involved with Europcar Mobility Group as it evolves its propositions in response”, said Forsythe.
“The focus and commitment Europcar Mobility Group has to being a game-changer in the mobility marketplace means we can get the message out to customers – business and leisure – that we have the most cost-effective and convenient mobility solutions for all their travel needs.”