Fleet News

Mark Rose appointed new MD of Tracker

Tracker logo

CalAmp has announced that Mark Rose has been appointed as the new managing director of its stolen vehicle recovery division Tracker.

Tracker’s owners say that Rose, who replaces Greig Hilton, brings a wealth of experience from the automotive, telecoms and IoT sectors, with recent experience at Vodafone Automotive as global business development lead.

His knowledge of strategy, sales and leadership, it says, will help the Tracker team pivot to software-as-a-service (SaaS)-based, connected car subscription services as it looks to expand the company’s penetration into OEM, dealer, and rental and leasing markets in the UK.

CalAmp says the new services will deliver compelling features for end-users and drive sell-through, creating long-term value for channel partners.

Furthermore, it said that Rose’s move to Tracker will help bolster the business’s brand and reputation within the marketplace with his proven record of deal-making, closing multi-million pound contracts with large multinationals and driving growth through sustainable partner programmes.

Rose said: “I am very much looking forward to leading Tracker’s efforts in working with ambitious companies that recognise the value of partnering with Tracker to enhance the customers’ experience.

“In addition to building upon existing relationships and growing Trackers’s enviable portfolio of partners, my key objective is to develop shared global innovation from CalAmp, LoJack Italia, LoJack Mexico and Tracker to enhance our combined growing suite of automotive and SaaS-based telematics solutions.”

The recent launch of Tracker’s SmartDealer and SmartDrive products in the UK motor retail arena, he said, are great examples of how “we can work together to deliver connected vehicle and asset tracking solutions”.

Justin Schmid, senior vice president and general manager of LoJack international operations for CalAmp, said: “It’s an exciting time for Mark to be joining Tracker with support from CalAmp’s expertise in telematics.

“We have many new connected mobility solutions planned for the coming months, and with Mark’s excellent leadership and relationship building skills, we are confident he will extend Tracker’s success with additional target markets and solutions.”

He concluded: “The Tracker and LoJack Mexico acquisition earlier this year affirmed CalAmp’s investment in Europe, Latin America and broader international expansion for the long term, and we see Mark as a key player to take Tracker’s already strong SVR and telematics position in the UK to a new level.  

“We will be expanding the markets in which we deliver the benefits of our shared learning, experience and platforms with the ultimate aim of creating a connected mobile world that offers true peace of mind to consumers and businesses alike.”

CalAmp is a technology solutions company working in the mobile connected economy. It is headquartered in Irvine, California, and has been publicly traded since 1983.

LoJack is a brand of CalAmp and a leader in stolen vehicle recovery and innovative automotive services.

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