DS is joining a race to ride the electric vehicle (EV) adoption wave and to establish itself as the PSA Group’s pioneering premium brand.
Each brand – Peugeot, Citroen, DS, Vauxhall and Opel – will have one or more electrified version of models by the end of 2020
The DS 7 may not be able to compete with the segment leaders in all areas, but it does offer an exclusive package with beautiful styling.
DS’s first UK MD Alain Descat is on a mission to launch new product, a new dealer network and a new customer experience – fast.
DS will launch a plug-in hybrid version of the 7 SUV next year, with CO2 emissions of less than 50g/km.
The DS 7 Crossback has many of the right ingredients to succeed, as Simon Harris discovers in the first drive.
DS will launch its new 7 Crossback SUV with an exclusive La Premiere edition costing £42,650.
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