Fleet News

Familiarity breeds content as Polestar progresses in EV marketplace

A digitally-led Scandinavian brand that’s best known for tuning up Volvos, has no dealerships and wants to interact with all its customers via a mobile app might not seem like one that would resonate well with the fleet industry, but factor in the words “electric car” and Polestar’s success with corporates makes more sense.

Having launched in 2020, the Polestar 2 – currently the brand’s only model – has exceeded all expectations. Registrations have grown from 850 in the first year to more than 4,000 during a tumultuous 2021. This year, Polestar is expecting to deliver around 7,500 2s and thinks it could do a lot more.

Where are these sales coming from? Well, 75% of Polestar 2 customers are company car drivers.

Attracted by its simplicity, performance and exclusivity, the car, which was initially designed as a Volvo concept, has helped Polestar to eclipse the likes of Alfa Romeo, DS and Subaru in the annual registrations rankings and puts it on track to become a key player in the premium electric car segment.

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