Manheim has launched a new weekly ALD Automotive sale of returned fleet and personal lease cars at Bruntingthorpe.
To ensure the first sale was a success, members of Manheim’s senior management team - Richard Cross, head of corporate and manufacturer sales at Manheim, and Ian Crowther, general manager of Manheim Bruntingthorpe - rolled up their sleeves and valeted cars.
Manheim saw strong demand from buyers across the sale and achieved a high conversion rate on the day.
Simon Patel, head of remarketing and logistics at ALD Automotive, said: “It was great to see Richard and Ian putting their personal touch onto the sale to ensure it was a success – although I’m not sure they should give up their day jobs!”
Cross said: “I’m sure our team of expert valeters do a better job than we did, but we were pleased to help out with preparations and were happy with the result of this launch sale.”
The ALD Automotive weekly sale is now a feature of the Manheim Bruntingthorpe calendar on Wednesdays. The sale starts at 10am with the ALD section at 11am, offering a choice of vehicles, including Ford, Vauxhall, Kia, Hyundai, and many more major brands.