PSA Peugeot Citroen has presented the world premiere of e-HDi, a new generation stop & start system that combines a reversible starter-alternator and a diesel engine. Stop & start technology turns off a car’s engine whenever the car is at rest, for example at a stop light or in a traffic jam, and then restarts it instantaneously when needed.

This latest innovation, which delivers improvements of up to 15% in the HDi engine’s fuel efficiency and CO2 emissions, will be deployed on most of the Peugeot and Citroën ranges from late 2010. The Group’s objective is to sell one million e-HDi-equipped vehicles by 2013.

In addition, all e-HDi-powered models will be fitted with low rolling resistance tyres. The first models to be equipped with e-HDi technology will be the Citroën C5, the new Citroën C4 and C4 Picasso, from the third quarter 2010.

The innovation will then be deployed on most of the Peugeot and Citroën models powered by the 1.4-litre and 1.6-litre HDi engines; the 308 and the 407 replacement will be the first models equipped with theses engines. 30% of the Group’s diesels will be e-HDI engines.

In 2009, PSA Peugeot Citroën sold nearly one million cars emitting less than 130g of CO2 per km, including more than 757,000 with emissions below 120g. The Group’s objective is to sell one millioncars emitting less than 120g of CO2 per km in 2012.

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