Fleet News

Martin Sander takes over the reins at Audi

Martin Sander will become the next director of Audi UK on January 3, 2012, replacing Jeremy Hicks who recently left the company to become managing director of Jaguar Land Rover UK.

Sander moves to his new role from his current position as president and CEO of Audi Canada.

He has had a highly successful career with Audi AG in Germany and other parts of Europe since joining the firm 16 years ago. He has extensive marketing and operations experience and has worked as director of sales for Northern Europe and head of retail marketing and CRM.

He has been in his current role in Canada since 2009 and has overseen rapid growth in sales and expansion of the dealer network as well as notably good customer satisfaction results. A mechanical engineering graduate, Martin is 44 and married with two children.

Volkswagen Group UK managing director Simon Thomas said: “Martin has a very strong history with our company in Germany, Northern Europe, and of course Canada. Audi in the UK continues to break sales and registration records and I am sure that Martin is the ideal person to lead the brand to even greater success in all areas over the coming years.”

Sander will be based at the Volkswagen Group headquarters in Milton Keynes.

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