Kia has been issued environmental certificates but TÜV Nord, an independent in recognition of the eco-credentials of three of its newest models.
Kia’s recently introduced all-new cee’d hatchback, Optima hybrid saloon and refreshed Sorento SUV have all been certified according to the ISO 14040 Life Cycle Assessment (LCA). The LCA inspection examines the environmental impact of both the manufacturing process and the car throughout its lifetime, taking into account factors such as choice of materials, exhaust emissions and recycling.
Meanwhile, both the previous and current-generation cee’d have been awarded the ISO 14062 Design for Environment (DfE) certification. The DfE inspection examines the overall design of the product, measuring various eco-friendly factors including weight reduction, use of recyclable materials and fuel-efficiency.
Soon-Nam Lee, director of overseas marketing at Kia Motors Corporation, said, “Since 2008, when the cee’d was first certified, TÜV Nord has recognised numerous new Kia models including the Picanto, Rio and Optima last year. We believe this ongoing recognition of Kia’s outstanding eco-friendliness will contribute to our rising brand image in Europe.”