Fleet News

ARI Fleet UK appoints two new directors

ARI Fleet UK has appointed two new director-level members of staff to its senior leadership team.

Operations director, Romy Bria transfers from ARI Fleet Canada and Jason Chamberlain joins from BT Fleet as sales director.  

The move completes ARI’s leadership team and supports the company’s personnel strategy to create a unified organisation that spans international borders. 

Bria's new role will see him lead the UK operations team, overseeing the integration of international systems and developing the company’s range of services to maximise ARI’s global offering. Bria was previously director of fleet management services at ARI Fleet Canada and played an instrumental role in implementing new maintenance control systems into the contact centre.   

Chamberlain joins ARI Fleet UK having previously held senior sales and account management positions at Venson Automotive Solutions, GE and ALD Automotive. Most recently, he was national sales manager at BT Fleet. He brings extensive experience in both public and private sector sales and account management, including ‘blue light’ emergency service fleets. 

Keith Allen, managing director at ARI Fleet UK, said: “The addition of Jason and Romy to our senior leadership team is the final piece of the puzzle for us, and cements the foundations we have been laying for the business over the last two years. We are entering 2014 in a strong position and are committed to growing the business even further over the next 12 months.  

“Romy has extensive knowledge of our global business and will make a fantastic addition to the team here in the UK. Jason has worked in various roles in the fleet sector for the majority of his career and will bring a wealth of sales, client relationship and leadership skills with him.”  

Chamberlain added: “With the strength of ARI globally, joining the company was an easy choice. I look forward to working in an organisation that invests so heavily in its clients, technology systems, customer service offering and people. This is a truly exciting time for ARI UK, and it’s great to be leading the UK sales channel.”  


Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


  • Richard Archer (ex D&B) - 16/03/2017 14:30

    Very sad to see this good company go down hill, the service i've had over the years has gone down since ARI took over,tried to talk to Mr Allen who did not have time to reply,, very poor showing

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee