Massimo Marsili has been appointed president of the European operations of car sharing network Zipcar.
Marsili will be responsible for driving Zipcar’s European expansion, bringing the car sharing concept to new markets and accelerating the company’s growth.
He was previously Managing Director, Southern Region, for Avis Budget Europe, Middle East & Africa (EMEA), and has held a number of senior roles across the company, including Managing Director of Avis Budget in Spain. He has also held senior positions at General Motors Acceptance Corporation (GMAC) Commercial Finance and General Electric.
“Zipcar has set the global standard for car sharing and we look forward to its continued success in Europe under Massimo’s leadership,” said Larry De Shon, president, Avis Budget EMEA.
“We plan to realize growth and expansion opportunities for the Zipcar brand, as we bring the economic and environmental benefits of car sharing to more urban residents across Europe.”