Panmario Bordesley Green, which holds the Subway franchise in the West Midlands, has opted for the Toyota Aygo as a snack delivery vehicle.
Initially, four Aygos will deliver customer orders from its store in Bordesley Green and in the near future from six other stores in the West Midlands.
Each car is finished in full Subway livery, with one car featuring a personalised registration plate - MY61NCH – to celebrate the Subway six-inch Sub.
Aksar Khan, director at Panmario Bordesley Green, said: “Being able to offer our customers the option to enjoy their favourite made to order Subs and Platters from the comfort of their own homes is an important next step for us.
“The Toyota Aygo is just the right vehicle for the job – small, economical and easy to drive through city traffic.
“We are also impressed by its reliability and the service we’ve received from the Vantage Toyota Birmingham dealership.”
Panmario Bordesley Green’s order, which also includes a Hilux pick-up, has been arranged with support from Toyota Financial Services and is likely to extend to further vehicles subject to the opening of new stores.
The relationship between the business and Vantage Toyota developed from a networking event hosted by Birmingham’s South and City College as both businesses are active supporters of the college’s apprenticeship schemes.