Matthew Trevaskis has been appointed head of electric vehicles at the Renewable Energy Association.
His new role at REA is to champion the use of ultra-low emission vehicles, such as plug-in hybrids and fully electric vehicles, in the UK.
Trevaskis will be growing REA’s EV offering, the work of which will focus on the integration of EVs into the electricity grid, the need for new infrastructure, government energy, transport, and planning policy, and the potential for EVs to act as a form of distributed storage.
He said: "I'm very excited to be joining the REA at this time in the development of renewables and the challenges faced by the motor industry.
"I see great opportunities in the convergence of renewable generation, on all scales, with the move towards greater numbers of plug-in vehicles, especially the longer-range yet affordable EVs now coming to market.
“The motor industry needs to shift its drivetrains rapidly towards zero emission operation, especially where vehicles are used in our towns and cities that are suffering acute air quality issues.
“Marrying the two together in an intelligent way will allow us to unlock greater renewable generation capacity with a massively distributed store for that energy, that is generally parked and therefore potentially available for a high proportion of the time.
"Future developments towards grid supporting services, such as Vehicle-to-Grid energy export will further yield benefits, not burdens, and provide economic opportunities for businesses and homes whilst decarbonising transport.”