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Aston Barclay recognised at Digital Experience Awards

Aston Barclay virtual auction.

Aston Barclay has been recognised for its mobile marketing strategy at the UK Digital Experience Awards 2018.

Competing against blue-chip companies from outside the remarketing industry, it won a Bronze award behind energy suppliers Octopus Energy (Gold) and EE (Silver).

Other winners included Virgin Trains, Lloyds Banking Group and Tesco Bank.

The judges recognised its integrated digital proposition of Buyer App, Vendor App and connected Live online web services as one of the best in the UK, and the best in the remarketing industry.

The judges said: “We liked the way you listen to your audience and adapt. A genuine example of a mobile project that is changing the way your sector works.

“It has had a brilliant implementation and launch commitment with internal stakeholder and customers with a strong market penetration.

“We loved the concept of 'Digital Eagles' and all the user videos you shared; this truly shows customer centricity.”

Aston Barclay is now on the 12th version of its App with all development work managed in-house under the leadership of group IT director Stewart Ford.

The Buyer App has seen more than £10 million vehicles purchased and 17% of all online bids now come from mobile bidders.

“Digital marketing via smart phones has been at the heart of our business growth strategy for the last 16 months and it’s paying off,” explained Neil Hodson, Aston Barclay’s CEO. “Buyers and vendors have responded positively to the new technology.

“It’s great our IT team has been recognised by the wider digital community as being one of the best in the country,” he added.

Aston Barclay continues to grow its portfolio of digital products and services as it works on a major new online appraisal proposition, as well as evaluating how it can help buyers and vendors value vehicles online via their smart phones.

Click here for remarketing best practice and procurement insight

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