Fleet News

Alphabet expands into Turkish market

Rüdiger Ebel, Head of New Markets at Alphabet.

Alphabet has announced that it has expanded into the Turkish market thanks to Hedef Filo partnership.

Alphabet, one of the leaders in Business Mobility solutions in Europe, Australia and China, now offers (full) operational leasing and financial leasing products to organisations with business activities in Southeast Europe from its new cooperation in Turkey.

Effective immediately, Alphabet is operating in Turkey in collaboration with its reliable, well-established leasing partner Hedef Filo with a growing focus on mobility services.

Companies relying on Alphabet’s innovative mobility services and solutions across Europe and beyond can now take advantages of its offer in the Turkish market.

That includes short-term car hire, full operational leasing and sales and leaseback as a financed product. Depending on their unique transport needs, businesses can also access Alphabet’s range of add-on mobility products and services, including fuel cards, replacement vehicles, roadside assistance and legal insurance.

Alphabet has partnered with Hedef Filo to roll out its offering in the exciting local market. Both companies have confirmed that Turkey holds great potential for their businesses.

Hedef Filo provides fleet management and operational leasing services in Turkey for corporate customers. The Company has more than 6,300 customers and offers its services through 6 offices.

Hedef Filo’s managing directors and board members Ersan Öztürk and Önder Erdem said: “International customers will now be able to benefit from the service quality of Alphabet via Hedef Filo. We’re pleased to undertake this task in Turkey.”

Alphabet International’s chief sales officer Rüdiger Ebel said: “Entering into a partnership with Hedef Filo strengthens our presence in Turkey.

"We already offer outstanding mobility solutions to many companies throughout continental Europe, so crossing over to Southeast Europe truly makes sense for our company and for our international customers.

"We are all excited to see what we can accomplish for our customers with Hedef Filo”.

By electing to launch on the Turkish market, Alphabet has reinforced its standing as a strong Business Mobility provider for global enterprises.

Overall, the company owes its continued success to its unique, tailor-made approach that enables it to offer products that perfectly meet client needs as well as to its unparalleled knowledge of fleet management and mobility industries.



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