Kia will have a line-up of 15 electric vehicles (EVs) by 2027, as it plans to counter the rise of Chinese competitor brands.

This represents the addition of one more EV model to the 14 models previously committed to by the brand.

The line-up will include a range of all-new models, including EV2, EV3, EV4 and EV5, and two vans – PV5 and PV7.

Six of the new models will arrive by 2026, starting with the upcoming EV3 in 2024, followed by EV2, EV4, and EV5 in major markets.

The medium-sized PV5, will launch in 2025, signalling the start of Kia's light commercial vehicle business. Following this, in 2027, the brand will launch the larger PV7.

Kia also plans to strengthen its hybrid line-up from six models in 2024 to nine models by 2028.

Speaking at the company's annual Investor Day, Ho Sung Song, Kia president and CEO, said: "Following our successful brand relaunch in 2021, Kia is enhancing its global business strategy to further the establishment of an innovative EV line-up and accelerate the company’s transition to a sustainable mobility solutions provider.

"By responding effectively to changes in the mobility market and efficiently implementing mid-to-long-term strategies, Kia is strengthening its brand commitment to the wellbeing of customers, communities, the global society, and the environment."

Kia’s confidence in its products has led to the brand increasing its annual EV sales targets to 1.15 million units in 2027 and 1.6 million in 2030.

The Korean car maker plans to increase sales of electrified models to 2.48 million units - representing 58% of sales, in 2030 - with 882,000 units of hybrids and plug-in hybrids. This is a three-percentage point increase from last year's target.