The clean power company Good Energy has launched a trial of a new, electric vehicle (EV) tariff, which it plans to launch for all customers in early 2021.

The new ‘time of use’ tariff will provide lower cost rates for charging outside of peak times.

Developed using market research from EV data provider Zap-Map, the tariff will offer a lower price and longer off-peak charging window.

Zap-Map's data provided an in-depth insight on the preferences of EV drivers around charging, allowing Good Energy to develop a product that fits around their lifestyles, it said.

Good Energy took a majority stake Zap-Map earlier this year. Juliet Davenport, CEO and founder of Good Energy, and chairman of Zap-Map, said: “The electrification of transport sits at the heart of the green revolution we are now witnessing.

“Put simply; any policy commitment towards achieving net zero cannot be delivered without fundamentally reshaping transport. The EV market in the UK, already growing fast, will have to accelerate even faster.

“Good Energy is primed to position itself at the heart of this revolution. Zap-Map was an initial critical step for us. The strategic partnerships we have announced, alongside the launch of our new EV tariff are the next steps. We will be helping to drive a cleaner greener future for transport.”

The three new partnerships are with Mina, Horizon Energy Infrastructure and Select Car Leasing.

Mina provides home charging solutions for both EV drivers and fleets, while Horizon offers funding and partnership solutions for low carbon assets.

Together Mina and Good Energy will explore energy service solutions for customers adopting EVs.

Horizon aims to provide Good Energy business customers with asset backed funding for their charging infrastructure, as part of Good Energy’s One Point EV hardware solution for businesses.

Meanwhile, Select Car Leasing has appointed Good Energy as its green energy partner, providing Select customers with smart, 100% renewable electricity tariffs.