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Seat results confirm status as fastest growing brand in fleet

Seat Leon

Seat UK Fleet has secured its best quarter one results to date, confirming the Spanish brand as the fastest growing manufacturer in fleet, true fleet and Motability channels.

The 32% rise in overall fleet sales in quarter one follows four consecutive years of true fleet sales growth in which the brand has expanded its model range and enhanced its business sales services.

Quarter one true fleet sales for Seat grew by 86% and Motability volume rose by 440%, compared to quarter one last year.

Spearheading the sustained growth period is the Ateca SUV, which has helped propel other model lines into the limelight too. Both the new Leon and Ibiza broke true fleet order take records in quarter one.  

Peter McDonald, head of Fleet and Business Sales at Seat UK, said: “Ateca is a fantastic product in the most important growth segment in the market, but more significantly it has broadened our brand product portfolio. Ateca has given Seat the scale and desirability in the fleet market to win new customers; it has had a very positive effect on our other product lines.”

Seat has invested in the fleet channel with the introduction of initiatives like the four-day-test-drive programme, to improve the accessibility of demonstrator vehicles for businesses, and its Fleet Excellence scheme, which strengthens investment at the dealer level.

Seat’s fleet performance is expected to strengthen further as the brand continues its product offensive, launching the New Ibiza and Arona before the year ends.

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