The BMW corporate sales team has won a 1,100 car sole supply deal with Spicerhaart, a national estate agency chain.
The agreement is the result of 12 months of tough and protracted negotiation with fierce competition from both Audi and Mercedes, as well as other non-premium brands, said BMW.
The company will be replacing the entire 1,100 car fleet with a variety of BMW models over the next three years and will acquire more than £20 million worth of BMW product.
Of particular note is the replacement of 300 Toyota Aygo at an average value of £11,000 per car with BMW 1 Series at an average value of £20,000 per car.
Spicerhaart was very clear that the ultimate decision was based on reliable and consistently high service levels, the commitment to the partnership and all round understanding and support of their business, said BMW.