Volkswagen is piloting a new subscription service in the UK with Drover, called On-demand.
The scheme will initially see a limited number of vehicles provided by Volkswagen Financial Services to customers for a single monthly payment that covers all costs except fuel.
The Volkswagen Golf is available from £528 per month through the new scheme.
The price includes the cost of the car, comprehensive insurance, VED, servicing, maintenance and breakdown cover. There is no deposit to be paid and customers can choose to upgrade or downgrade as required.
Contracts range from one month through to a 12-month term, with discounts available for longer contract periods.
The process is fully online, with users of the system able to secure their car in as little as 48 hours.
Claire McGreal, brand strategy and mobility services manager at Volkswagen UK, said: “Given the changes we face in the automotive landscape, and as drivers’ needs change, we need to adapt and diversify from traditional concepts like outright ownership, into more flexible and user-friendly options like subscriptions.
“Our pilot partnership with Drover is Volkswagen UK’s first exploratory step into subscription services, but represents the first shoots of something much bigger – an evolving brand. Subscription services in general offer the convenience, freedom and ease of use that people have come to expect from Volkswagen.”