Groupe PSA has called for stronger and long-term consumer incentives to help accelerate electric vehicle uptake in the UK.
Speaking at the Automotive EV Conference held last week, Helen Lees, UK head of electric vehicles and connected services for Groupe PSA, also said there also needs to be improved infrastructure with improved information on accessibility and a solid consumer understanding of both terminology and total costs of ownership.
The conference heard Groupe PSA aims to be one of the major European players in electrified mobility, and all models launched from this year onwards will be available with a plug-in hybrid (PHEV) or battery electric (BEV) derivative, in addition to petrol and diesel engines.
By 2025, every model sold by Groupe PSA, both car and LCV, will have an electrified version.
Groupe PSA also reaffirmed its UK electrification strategy which will see 15 electrified vehicles launched across all brands in the Groupe PSA portfolio in the next two years.
These include a number of cars that are already available to order, including DS 3 Crossback E-Tense, DS 7 Crossback E-Tense, Peugeot e-208, 3008 Hybrid4, 508 Hybrid, Vauxhall Corsa-e and Grandland X Hybrid4.
These will be joined later in 2020 by all-new Peugeot e-2008 and new Citroen C5 Aircross Hybrid, while Groupe PSA will also extend its battery electric offering on its LCV product from 2020, starting with the Citroen Relay and Peugeot Boxer.
In an interview with Fleet News earlier this year, Martin Gurney, who is responsible for fleet and used vehicle sales for Peugeot, Citroen and DS in the UK, outlined the group's strategy when it comes to fleets.