Polestar has launched its first mainstream model, the Polestar 2, and has developed a robust corporate sales strategy to get the car into the fleet sector.
Jonny Miller, who was previously national leasing and residual value manager at Volvo Cars UK, has taken on the role as Polestar’s head of sales development. He is working with the leasing sector and will larger corporates to ensure they have access to the new all-electric model.
Polestar, which is owned by chinese automotive giant Geely, operates a direct-to-consumer sales model, bypassing the need for dealerships by moving the transaction online and preparing and delivering cars from a central base.
Miller says fleet customers can expect the same level of personal service from Polestar as a private buyer.
He’s building relationships with leasing firms to ensure the vehicle is available on choice lists, with more than 25 already signed up.
Once the leasing company takes an order Polestar looks after the rest of the customer journey, configuring the vehicle and delivering it to the customer.
When it comes to aftersales, Polestar will leverage the dealer network or its sister brand Volvo. But, Polestar customers will not be expected to ever visit a Volvo showroom. The brand will coordinate a collection and delivery service, which can be booked via mobile app.
“We’ve priced the car to include delivery and three years of servicing, so fleet customers can be confident that they will pay one price and get the same high level of personal service as a private buyer,” said Miller.
The Polestar 2 is priced at £49,900 in Launch Edition trim, which comes loaded with equipment. It features a 78kWh battery, which provides a range of almost 300 miles.
A demo fleet will shortly be making its way to larger fleet customers, while the brand will run regional drive days for SMEs and smaller fleets over the coming months.
Drivers can experience the car at a Polestar ‘Space’, two of which will shortly open in shopping centres in the UK - one in London and one in Manchester.
To find out more about Polestar’s fleet strategy and to read our review of the new Polestar 2, look out for the August edition of Fleet News.