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Electric Jeep unveiled as Stellantis outlines strategic plan

Fully electric Jeep

Stellantis has outlined plans to have more than 75 battery electric vehicles (BEVs) available by the end of the decade.

The automaker, which operates brands including Alfa Romeo, Citroën, DS Automobiles, Fiat, Jeep, Vauxhall and Peugeot, as well as Free2move and Leasys, aims to reach carbon net zero emissions by 2038.

Its Dare Forward 2030 strategic plan is targeting 100% of sales in Europe and 50% of sales in the United States to be BEVs by the end of the decade, equating to annual BEV sales of five million vehicles by 2030.

Stellantis CEO Carlos Tavares said: “Dare Forward 2030 inspires us to become so much more than we’ve ever been.

“We are expanding our vision, breaking the limits and embracing a new mindset, one that seeks to transform all facets of mobility for the betterment of our families, communities and the societies in which we operate.”

He vowed that Stellantis would be the “industry champion” in climate change mitigation, becoming carbon net zero by 2038, with a 50% reduction by 2030.

He also unveiled Jeep’s first-ever fully electric SUV, which will launch in early 2023.

“Our journey is fueled by a focus on innovation and engineering excellence that will put the latest technology into all our vehicles – from the most affordable to the high-performance and luxury – all offered through the extensive product portfolio of our incredible and unique house of brands,” he continued.

“The customer is at the heart of everything we do. We aim to be number one in customer satisfaction for our products and services in every market.

“We will pay exceptional attention to the full end-to-end experience, working to eliminate any friction throughout the value chain.”

He also promised to lead the commercial vehicle market with the most “efficient portfolio of products and services bringing exceptional solutions to our professional customers”.

He concluded: “We are proud of our rich history. It shows our grit, perseverance and agility. To this we add the mindset of entrepreneurs to deliver Dare Forward 2030.”

In the UK, Stellantis has restructured its fleet sales operations to provide improved interaction between its brands, under the leadership of recently appointed UK director for B2B James Taylor.

The changes mean that large fleets, leasing and rental companies, and specialist fleets will now be managed at group level, giving them access to all the brands under the Stellantis umbrella.

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