Fleet News

New appointment increases technology focus at Cap HPI

Ian Denny (pictured) has been appointed as head of sales - digital media at Cap HPI as a result of the growing influence of digital technology across the automotive supply chain.

Denny will support the expansion of the company’s growing number of partnerships with operators in the automotive digital sector. 

He joins from senior roles at Automotive Marketing Solutions, News UK and Autotrader, where he was head of groups and manufacturers. 

Commenting on his appointment, Denny said: “From supply chain solutions to retail, digital technologies are transforming the automotive industry. Data powers these platforms and Cap HPI has an important role to help drive the pace of innovation.” 

The appointment follows significant investment by Cap HPI in its analyst and product development teams. 

Chris Wright, sales director at Cap HPI, said: “By investing in the best people, technology, and data, we aim to underpin innovation across the automotive sector. Ian brings a wealth of experience in the fast moving sector.” 

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