Vauxhall’s announcement of a lifetime warranty last week is to be followed up with the airing of a new TV advert narrated by actor Bill Nighy. The advert is set to air today, Monday 16th August. The advert will form part of a campaign covering print, web and social media.
“This ad campaign is the first to focus purely on the Vauxhall brand, rather than a specific car line,” said Peter Hope, Vauxhall’s marketing director.
“This is apt, since the Vauxhall Lifetime Warranty applies to all our cars and illustrates our renewed commitment to provide the best customer service in the UK car market. We aim to make a step change in our customer satisfaction experience, and we’re well underway to achieving that goal.”
The Vauxhall Lifetime Warranty applies to the first owner of any Vauxhall car registered after August 1, 2010, and will cover the vehicle throughout its life up to a maximum of 100,000 miles. To maintain the Vauxhall Lifetime Warranty, owners must visit a Vauxhall retailer annually for a free inspection.
Full analysis of the Vauxhall Lifetime Warranty in this week's issue of Fleet News, out August 19.
To check out the latest Vauxhall car reviews, go to the Fleet News car reviews page.