Easi-Drive has unveiled a new brand identity, extended its head office in South Manchester by 25,000 sq ft and revealed its growth plans.
The business, which appears on The Sunday Times Virgin Fast Track 100 list, has been doubling turnover organically year-on-year between 2005 and 2009, reaching £21m in 2010.
Simon Bellamy, managing director said: “The time is right now for a new ‘look’. It’s about underpinning our professional, trusted, secure and stable reputation and mirroring our aspirations for the coming years. There are no fundamental changes to how we will be doing business, we are the same company with the same strong values and business ethos for which we have become recognised.
The investment in the corporate identity and opening of the new HQ is all about taking the business to the next level and achieving our goal of being the best accident management company in the UK.”
With a target of increasing turnover to around £30 million by 2013, Bellamy recognises he’s got a busy few years ahead of him.
Bellamy concluded: “We have been working hard over the last 12 months to develop a strong proposition for dealerships and we are starting to make some good in-roads in this sector. This market, along with manufacturers, will be a big focus for us over the next three years.”
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