ARI has bolstered its sales team with the appointment of a new business development manager for the East of England.

Simon Coulton will work with companies to offer tailored fleet solutions and is tasked with growing ARI’s portfolio in East Anglia and the South East.

Previously holding positions at Lombard and Millhouse Leasing, Coulton has extensive experience in the fleet industry, with over 15 years in sales account management specifically.

He joins ARI during a period of growth for the company, following several new contract wins, and will play a key role in driving the business forward alongside the company’s three existing salespeople located throughout the UK.

Jason Chamberlain, ARI sales director, said: “With Simon’s knowledge of the fleet industry, we are confident that we can make significant headway as we look to continue growing the business in the UK.”

Coulton said: “ARI has built a culture of excellence and continuous improvement, always putting people first and developing employees through initiatives such as its dedicated university programme. I’m looking forward to being part of its future success.”