Fleet News

Zenith chooses Volkswagen Crafter for its roadshow vehicle

Zenith VW Crafter

Zenith has turned to Volkswagen Commercial Vehicles to provide an innovative solution for its mobile exhibition requirements.

Working in close partnership with Zenith, Volkswagen helped deliver a fully-converted Volkswagen Crafter CR35 LWB high roof which is capable of providing a mobile display unit, allowing Zenith to engage with its customer base at roadshow events.

The Crafter not only provides Zenith with a means of transportation to each event, but also gives the firm a ‘stand-out’ advantage over other exhibitors. Equipped with additional seating, on-board computers and display screens, Zenith uses the bespoke space to demonstrate the benefits of its ‘MyCar Salary Sacrifice Scheme’ and provide instant quotes for potential customers, all from the comfort of the fully converted vehicle.

The Crafter’s size and load capacity were key reasons for Zenith selecting the vehicle for its roadshows. Providing a highly flexible body for conversions, the Crafter is available with three wheelbases, four body lengths, three roof heights and the ability to carry items of up to 4.7m long, plus a cargo area of up 17m2.

Working with Volkswagen to specify the Crafter CR35 with long wheelbase and high roof, Zenith selected a variety of aftermarket options to transform the van into a vehicle that can cater for all its roadshow needs. Providing an ideal base, the Crafter features optional air conditioning, additional storage for Zenith’s marketing materials and striking full vehicle wrap displaying MyCar Salary Sacrifice branding.

Ian Hughes, commercial director at Zenith, said: ‘We chose to work with Volkswagen due to the strength of our existing relationship and the partnership approach that they have taken with us. The presence of the fully converted Crafter has provided Zenith with a substantial point of difference from the other vendors at the roadshow events that we attend. The van has helped create awareness with potential salary sacrifice drivers and increase the take-up rate of our scheme.”

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