The 2020 Fleet News Customer Service Award winner, Fleet Service GB, has introduced Achieve, a fleet management programme that focuses on driver safety and reducing fleet operating costs.

The Achieve programme covers driver management, crash management, maintenance management, management services and fleet service partnerships.

Achieve is available as an app, allowing companies and drivers to communicate in real time via notifications, prompts, reminders and alerts.

The app has been piloted by LiveWest, with the adoption of the Achieve programme and app integration across its 350-strong fleet.

Paul Ayris, fleet manager at LiveWest, said: “The Achieve programme was needed as our fleet was growing quite rapidly. It was time to take driver and vehicle management to the next level and make sure the fleet operation became even more professional.

“It was important to put the driver at the heart of the programme as they are the company’s brand ambassadors that represent LiveWest daily.

“Achieve has enabled us to ensure we do exactly that by being able to measure and manage driver’s behaviour and support them through live reporting it creates great camaraderie and friendly competition and pride.”

The driver app offers the ability to arrange bookings for servicing, maintenance and repairs, a facility to report an accident and breakdown using GPS enabled location services which links directly to the Fleet Service GB Support Team, update mileages in real time, upload images, capture accident and/or vehicle condition, vehicle management options and a bespoke check sheet for vehicle condition reporting.

Geoffrey Bray, chairman of Fleet Service GB, said: “The whole idea of managing the driver is not new. Having spent a lifetime involved in the fleet sector and witnessed the introduction of the corporate manslaughter act in 2007, there have been several attempts to address the issues faced. However, until now, nothing has quite got to the real heart of the matter.

“We sat down with a blank sheet of paper to create a fully integrated range of driver and vehicle management services designed to provide fleets with a management tool unlike anything available in the market.

“Our Achieve programmes delivers, and in many cases exceeds, expectations presenting us with significant opportunities.

“LiveWest has proven that encouraging drivers to respect their vehicles goes hand-in-hand with respecting the environments in which they work.”