Genesis Motor Europe has confirmed it will only launch electric vehicles from 2025 and will become a 100% zero-emission vehicle brand by 2030.
The Korean luxury car maker, which is part of the Hyundai Motor Group, will launch its first electric models in Europe next year. The G80 saloon and recently-revealed GV60 crossover will spearhead the brand’s electric transition.
Genesis plans to offer a range of eight electric models and has an ambition of selling 400,000 new cars per year globally.
“I am extremely excited to announce the new vision of Genesis for a sustainable future as we open a new chapter in our history,” said Jay Chang, global head of Genesis.
“As we continue to design a new dimension of customer experience and build an authentic relationship with our customers, Genesis will take audacious steps to lead the age of electrification into the sustainable future.”
The brand’s new vehicles will all be purely electric starting from 2025. To drive the shift to electrification, Genesis will focus on a dual electrification strategy involving fuel cell and battery electric vehicles. It plans to develop pure electric technologies such as new fuel cell systems with higher power output, and electric systems that help improve efficiency.
Genesis says it will devote itself to building next-generation technology that draws better performance and efficiency from lithium-ion batteries.
Along with the dual electrification strategy, Genesis announced a goal to become a carbon neutral brand by 2035. It is the first Hyundai Group brand to set a deadline for this ambition.
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