Neil Broad has returned to Toyota (GB) to head up its fleet division after three-and-a-half years on secondment to Kinto.

Stuart Ferma (pictured), who succeeded Broad as general manager, fleet operations, has taken up a new position as director, operational excellence, at Kinto UK.

The move is part of the company’s work to strengthen links between the two businesses and develop a one-stop service for corporate customers.

In his current role, Ferma has presided over record fleet shares for Toyota and Lexus and established localisation at the heart of the company’s strategy to create an industry-leading customer experience, said the manufacturer. 

“During my time in the fleet team we have grown sales and market share and moved fleet into the mainstream of our business,” said Ferma.

“The support we were given has been fantastic and testament to how we work together to achieve success. I am excited to be taking up this new opportunity with Kinto.” 

At Kinto, Broad was responsible for the launch of Kinto One, a new generation of long-term, vehicle leasing services for businesses and company car drivers.

In his new role, general manager One Toyota Fleet Services, his focus will be expansion of the company’s fleet services to include financing and management and mobility services, integrating the work of Toyota Financial Services (TFS), Toyota Insurance Services (TIS) and Kinto. 

He said: “I have returned to Toyota (GB), armed with a much wider understanding of our businesses – TFS, TIS and Kinto – and the challenges and opportunities we face.

“In my new role I aim to take a lead in linking the companies together in meaningful and cross-functional ways.”